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Internationalisation of domestic competition

The domesticization of international competition will be unique to the progress of China’s hardware industry in the coming years

   Firstly, China’s position as the core of hardware production worldwide will be further consolidated.

   With the acceleration of the process of China’s integration into the global economic environment and the rapid rise of the economic real power, China has become the most dynamic economic region in the world. China’s economic equipment is relatively complete, the industrial progress is relatively mature and productivity costs are low, with the result that the comparative advantage of the core of the world’s hardware production, hardware production industry outward-oriented progress characteristics mark the surface.

   The enhancement of the core position is firstly expressed in the export of hardware products in recent years in all aspects to improve: the main hardware products export increase rate are higher than the production increase rate, more than the domestic market sales increase rate; the main hardware and electrical products in all aspects of the flowering, not only electric Xing tools, hand tools, construction hardware products, these traditional export of large products increased by a long, and once the proportion of exports of semi-major kitchen appliances and The export growth rate of sanitary ware products in 2004 was also very superficial. The large market and the core position of gravity will further attract hardware multinational enterprises to produce the core of the transfer to China.

   Secondly, the sales channels will undergo profound changes, and the competition between the channels will become more and more tense day by day.

   Because of the domestic hardware cabinet products oversupply, quality pressure increases, marketing channels into one of the key competitive factors, the parties to the channel of the grab day by day towards tension. On the one hand, the kitchen appliances manufacturers to enhance the choke on the retail terminal, and strive to lose sales links, save sales costs, so that the sales channel to the direction of professional progress, the company’s sales standard style towards the direction of a variety of markets can be suitable at the same time. On the other hand, the direction of development of the sales industry has led to the rising status of large household appliance chains, which have strengthened their grip on the industry and have participated in and led to the price competition that was once dominated by manufacturers. Large retailers rely on their vast and wide market coverage, collection and purchase scale and cost advantages, in product pricing, payment delivery and other aspects of the production company’s stranglehold experience will be strengthened day by day.

   At the same time, the requirements of the international market for China’s hardware products will also change layer by layer, and there will be higher requirements for the quality of Chinese products, packaging and delivery time boundaries, even extending layer by layer to the production process and the development of products, joining products with environmental care, energy and material resources, and human social and cultural environment.

   Thirdly, the integration of domestic and foreign companies will be further accelerated.

   Domestic hardware companies in order to grow their own real power, faster to expand the international market, will be accelerated through a variety of means and overseas companies of the integration to grow the amount of product bit, growth of competitiveness. In the successive expansion of the United States, the East and other traditional social market at the same time, in the southern East Asia, the Middle East, Russia, Europa, Africa, etc. will also bloom in all aspects.

   In general, China’s hardware industry will still prolong the situation of structural debugging, but the same special situation continues to reveal some bright spots. The situation of the two poles of the hardware company will intensify, some uncomfortable should be the market competition of the company fusion through different channels out of the market competition, and the hardware giant will gradually surface.


Post time: Apr-28-2023